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KlientBoost Kitchen Podcast
Oliver Buchannon
Patrick Cumming

Head of Marketing @ KlientBoost

🍝 Why Nobody Believes Marketing Actually Works

Dec 12, 2025

•

11 min read

🍝 Why Nobody Believes Marketing Actually Works

Hint: You're reporting the wrong metrics at the wrong time.

Patrick Cumming
Patrick Cumming
🍝 How To Get Your Brand Noticed On B2C Channels

Dec 5, 2025

•

11 min read

🍝 How To Get Your Brand Noticed On B2C Channels

Meta? Reddit? YouTube? Your ICP is there, even if your brand isn't.

Patrick Cumming
Patrick Cumming

CTV

+2

🍝 Your Ads On... Netflix?

Nov 21, 2025

•

8 min read

🍝 Your Ads On... Netflix?

This is the best kept secret for B2Bs running LinkedIn Ads.

Patrick Cumming
Patrick Cumming
🍝 Learn My LinkedIn Strategy (Invite Inside)

Nov 18, 2025

•

3 min read

🍝 Learn My LinkedIn Strategy (Invite Inside)

Join this 1-hour live session to learn my LinkedIn Ads playbook.

Patrick Cumming
Patrick Cumming

Performance Marketing

+1

🍝 Why Boring Ads Work

Nov 14, 2025

•

10 min read

🍝 Why Boring Ads Work

The fundamentals missing in most paid ads strategies (and how to fix it)

Patrick Cumming
Patrick Cumming
🍝 The LinkedIn Play That Made Us $1.2M

Nov 7, 2025

•

9 min read

🍝 The LinkedIn Play That Made Us $1.2M

Double down on this strategy to hit your Q4 targets.

Patrick Cumming
Patrick Cumming

CMO Advice

+1

🍝 The Marketing Math To Get Your 2026 Budget Approved

Oct 30, 2025

•

10 min read

🍝 The Marketing Math To Get Your 2026 Budget Approved

How to tie your budget request to revenue—with numbers your CFO can't argue with.

Patrick Cumming
Patrick Cumming
🍝  Why (Most) LinkedIn Ad Campaigns Failed in 2025

Oct 22, 2025

•

8 min read

🍝 Why (Most) LinkedIn Ad Campaigns Failed in 2025

How to 2x the impact of LinkedIn Ads without increasing spend.

Patrick Cumming
Patrick Cumming
🍝  How To Target Your ICP on LinkedIn

Oct 10, 2025

•

10 min read

🍝 How To Target Your ICP on LinkedIn

Most LinkedIn Ads campaigns fail because of bad targeting. Here's how to beat rising CPMs in Q4.

Patrick Cumming
Patrick Cumming
🍝 The Traffic Metric Your CEO Actually Cares About

Oct 3, 2025

•

7 min read

🍝 The Traffic Metric Your CEO Actually Cares About

CEOs don't care about 50k monthly website visits, they care about revenue. Here's the one metric that proves your marketing works.

Patrick Cumming
Patrick Cumming

CMO Advice

+3

🍝 Your Q4 Marketing Budget

Sep 25, 2025

•

8 min read

🍝 Your Q4 Marketing Budget

Maximize your demand gen budget to fill your pipeline in Q4.

Patrick Cumming
Patrick Cumming

Attribution

+2

🍝 Stop Optimizing for Conversions

Sep 18, 2025

•

9 min read

🍝 Stop Optimizing for Conversions

Use this recipe to win more customers with brand building.

Patrick Cumming
Patrick Cumming
🍝 The Marketing Funnel Isn't Real

Aug 28, 2025

•

6 min read

🍝 The Marketing Funnel Isn't Real

Here is the recipe to build audience mindshare and win customers over

Patrick Cumming
Patrick Cumming
🍝 Plain Beef & Pasta Marketing

Aug 25, 2025

•

5 min read

🍝 Plain Beef & Pasta Marketing

How to make a $50k creative swing feel like any other campaign

Patrick Cumming
Patrick Cumming
🍝 How We Cracked LinkedIn (Part 2)

Aug 15, 2025

•

7 min read

🍝 How We Cracked LinkedIn (Part 2)

This "awareness" campaign is our cheapest acquisition play of 2025

Patrick Cumming
Patrick Cumming

Attribution

+2

🍝 How We Cracked LinkedIn (Part 1)

Aug 14, 2025

•

6 min read

🍝 How We Cracked LinkedIn (Part 1)

Why we spend $20k+ a month on an "awareness" play

Patrick Cumming
Patrick Cumming

CMO Advice

+3

🍝 How to Defend Your Ad Spend

Aug 5, 2025

•

9 min read

🍝 How to Defend Your Ad Spend

The 3-part recipe I use to defend my $25k LinkedIn Ads spend to the CEO

Patrick Cumming
Patrick Cumming

KlientBoost Kitchen

Get the freshest B2B bite-sized marketing recipes with actionable advice from KlientBoost experts.

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