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KlientBoost Kitchen Podcast
Oliver Buchannon
Patrick Cumming

Head of Marketing @ KlientBoost

🍝  Why (Most) LinkedIn Ad Campaigns Failed in 2025

Oct 22, 2025

•

8 min read

🍝 Why (Most) LinkedIn Ad Campaigns Failed in 2025

How to 2x the impact of LinkedIn Ads without increasing spend.

Patrick Cumming
Patrick Cumming
🍝  How To Target Your ICP on LinkedIn

Oct 10, 2025

•

10 min read

🍝 How To Target Your ICP on LinkedIn

Most LinkedIn Ads campaigns fail because of bad targeting. Here's how to beat rising CPMs in Q4.

Patrick Cumming
Patrick Cumming
🍝 The Traffic Metric Your CEO Actually Cares About

Oct 3, 2025

•

7 min read

🍝 The Traffic Metric Your CEO Actually Cares About

CEOs don't care about 50k monthly website visits, they care about revenue. Here's the one metric that proves your marketing works.

Patrick Cumming
Patrick Cumming

CMO Advice

+3

🍝 Your Q4 Marketing Budget

Sep 25, 2025

•

8 min read

🍝 Your Q4 Marketing Budget

Maximize your demand gen budget to fill your pipeline in Q4.

Patrick Cumming
Patrick Cumming

Attribution

+2

🍝 Stop Optimizing for Conversions

Sep 18, 2025

•

9 min read

🍝 Stop Optimizing for Conversions

Use this recipe to win more customers with brand building.

Patrick Cumming
Patrick Cumming
🍝 The Marketing Funnel Isn't Real

Aug 28, 2025

•

6 min read

🍝 The Marketing Funnel Isn't Real

Here is the recipe to build audience mindshare and win customers over

Patrick Cumming
Patrick Cumming
🍝 Plain Beef & Pasta Marketing

Aug 25, 2025

•

5 min read

🍝 Plain Beef & Pasta Marketing

How to make a $50k creative swing feel like any other campaign

Patrick Cumming
Patrick Cumming
🍝 How We Cracked LinkedIn (Part 2)

Aug 15, 2025

•

7 min read

🍝 How We Cracked LinkedIn (Part 2)

This "awareness" campaign is our cheapest acquisition play of 2025

Patrick Cumming
Patrick Cumming

Attribution

+2

🍝 How We Cracked LinkedIn (Part 1)

Aug 14, 2025

•

6 min read

🍝 How We Cracked LinkedIn (Part 1)

Why we spend $20k+ a month on an "awareness" play

Patrick Cumming
Patrick Cumming

CMO Advice

+3

🍝 How to Defend Your Ad Spend

Aug 5, 2025

•

9 min read

🍝 How to Defend Your Ad Spend

The 3-part recipe I use to defend my $25k LinkedIn Ads spend to the CEO

Patrick Cumming
Patrick Cumming

KlientBoost Kitchen

Get the freshest B2B bite-sized marketing recipes with actionable advice from KlientBoost experts.

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