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Feb 27, 2026

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10 min read

There are four levers that make paid ads work (and creative is last)

Feb 20, 2026

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11 min read

My advice to prove marketing works to skeptical execs

Feb 13, 2026

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9 min read

How to test if your Google brand campaigns are a good investment

Feb 6, 2026

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9 min read

The sauce to get your organic + paid engines humming together

Jan 30, 2026

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10 min read

Why less is more with your paid ads strategy

Jan 23, 2026

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13 min read

How to get serious ROI from your paid program this year.