The KB Kitchen Cookbook

Grab our proven B2B marketing recipes

Jan 30, 2026

•

10 min read

🍝 Do You Have Audience FOMO?

Why less is more with your paid ads strategy

Patrick Cumming

🍝 The Only Ad Strategy For 2026 (Part 2)

Jan 23, 2026

•

13 min read

🍝 The Only Ad Strategy For 2026 (Part 2)

How to get serious ROI from your paid program this year.

Patrick Cumming

Attribution

🍝 The Only Ad Strategy For 2026 (Part 1)

Jan 16, 2026

•

14 min read

🍝 The Only Ad Strategy For 2026 (Part 1)

How to get serious ROI from your paid program this year.

Patrick Cumming

Dec 19, 2025

•

12 min read

🍝 2025 LinkedIn Ads Wrapped

What $190K in spend taught me about how to approach LinkedIn Ads in 2026

Patrick Cumming

🍝 Why Nobody Believes Marketing Actually Works

Dec 12, 2025

•

11 min read

🍝 Why Nobody Believes Marketing Actually Works

Hint: You're reporting the wrong metrics at the wrong time.

Patrick Cumming

Dec 5, 2025

•

11 min read

🍝 How To Get Your Brand Noticed On B2C Channels

Meta? Reddit? YouTube? Your ICP is there, even if your brand isn't.

Patrick Cumming

CTV

Nov 21, 2025

•

8 min read

🍝 Your Ads On... Netflix?

This is the best kept secret for B2Bs running LinkedIn Ads.

Patrick Cumming

🍝 Learn My LinkedIn Strategy (Invite Inside)

Nov 18, 2025

•

3 min read

🍝 Learn My LinkedIn Strategy (Invite Inside)

Join this 1-hour live session to learn my LinkedIn Ads playbook.

Patrick Cumming

Performance Marketing

Nov 14, 2025

•

10 min read

🍝 Why Boring Ads Work

The fundamentals missing in most paid ads strategies (and how to fix it)

Patrick Cumming

Nov 7, 2025

•

9 min read

🍝 The LinkedIn Play That Made Us $1.2M

Double down on this strategy to hit your Q4 targets.

Patrick Cumming

The KB Kitchen Cookbook

Grab our proven B2B marketing recipes

🍝 Do You Have Audience FOMO?

🍝 The Only Ad Strategy For 2026 (Part 2)

🍝 The Only Ad Strategy For 2026 (Part 1)

🍝 2025 LinkedIn Ads Wrapped

🍝 Why Nobody Believes Marketing Actually Works

🍝 How To Get Your Brand Noticed On B2C Channels

🍝 Your Ads On... Netflix?

🍝 Learn My LinkedIn Strategy (Invite Inside)

🍝 Why Boring Ads Work

🍝 The LinkedIn Play That Made Us $1.2M

KlientBoost Kitchen